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Fred Fröhlich «Volume I»
Fred Fröhlich, «Volume I»
2004 | Photography | © Fred Fröhlich
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Categories: Animation

Keywords: Intermedia | Consumer Culture

Relevant passages:

icon: authorJens Schröter «Archive—post/photographic»

Works by Fred Fröhlich:

Miracle

Check as well:

Henry Fox Talbot| Alphonse Bertillon| Thomas Ruff| Gerhard Richter


photo series
 

 Fred Fröhlich
«Volume I»

Fröhlich’s computer animation «Supersonic» (2004) shows a sequence of approximately 100,000 images displayed at a frequency of 50 pictures per second. At this speed the human eye can no longer register individual images. This visual material found in commercial photo-archives serves as raw material for advertisements and commercials. As imagery for advertising purposes, the material consistently revolves around the same standardized motifs and themes. Arranged according to formal points of view such as color, contrast, composition, and motif, when shown in rapid succession they generate a kind of high-speed overview of commercial, picture archives. In the depiction shown here, one notices once again the use of the grid structure for ordering the images.