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Relevant passages:
Dieter Daniels «Television-Art or anti-art?
Conflict and cooperation between the avant-garde and the mass media in the 1960s and 1970s»
Works by Karl Gerstner:
Karl Gerstner
Karl Gerstner is one of Switzerland's preeminent graphic designers. In 1959, he and Markus Kutter founded the agency Gerstner + Kutter, which later became Gerstner, Gredinger, and Kutter(GGK). Before long, the agency had become one of the largest internationally acclaimed advertising firms in Switzerland. After withdrawing from active agency work, Gerstner designed the corporate identities for such companies as Swiss Air and Burda and Langenscheidt in addition to working as worldwide identity consultant and designer for IBM. Gerstner lives and works in Switzerland.
